On the 26th and 27th of January, the second graders of Graphic Advertising made a trip in Madrid aimed to expand their knowledge by visiting two important companies in the advertising sector.
In their tour through the Publips Serviceplan advertising agency, the students visited the facilities and also discovered how to create a campaign from scratch guided by the different professionals that this company has through some of the recent campaigns.
The other visit was to the multinational, Saffron Brand Consultants, where they received a master class in which they saw step by step how to conceptually and graphically create a brand through several examples of works managed by this company. In addition, the students also visited its facilities.
They also took advantage of the trip to enjoy the photographic exhibition “Philippe Halsman. Surprise me!” as an artistic representation of the visit in Madrid also linked to the world of advertising. Overall, the teachers valued positively this trip, which has been productive and rewarding.